@ARTICLE{Dąbrowska-Cendrowska_Olga_Women’s_2018,
 author={Dąbrowska-Cendrowska, Olga},
 volume={t.21},
 number={z.4},
 journal={Rocznik Historii Prasy Polskiej},
 pages={27-44},
 howpublished={online},
 year={2018},
 publisher={Polska Akademia Nauk Oddział w Krakowie Komisja Prasoznawcza},
 publisher={Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie},
 abstract={In 1989–2017 women’s magazines were an important segment of Poland’s media market dominated by international publishing houses like Bauer Media, Edipresse Polska and Burda International. Each year they launched new leads (a total of about one hundred in that period). Most of them were successful in terms of sales and ad revenue. This article tries to chart the quantitative changes and major trends in the women’s magazines market as well as analyze the role of foreign capital in its development.},
 type={Artykuły / Articles},
 title={Women’s magazines in 1989–2017: A market analysis},
 URL={http://ochroma.man.poznan.pl/Content/110110/PDF/RHPP%204-2018%202Dabrowska-Cendrowska.pdf},
 keywords={Poland’s women’s magazines 1989–2017, market analysis, international media groups},
}