@ARTICLE{Deditius_Sabina_#Protecttheoceans._2020,
 author={Deditius, Sabina},
 volume={vol. 41},
 journal={LINGUISTICA SILESIANA},
 pages={67-83},
 howpublished={online},
 year={2020},
 publisher={Polska Akademia Nauk • Oddział w Katowicach},
 abstract={Nowadays, many known celebrities use social media as a channel to promote positive narratives and support humanitarian work. This article offers an analysis of the argumentative strategies employed in Instagram by a Spanish actor Javier Bardem, an Antarctic ambassador for Greenpeace, in order to attract the attention of the public to the ecological problems of the Antarctic Ocean. I have studied 76 posts published in Instagram during the 2018-2019 period. Starting from the theoretical framework of argumentation, as well as of pragmatic linguistics, I analyze those linguistic mechanisms and discursive strategies that are used with the aim to achieve the persuasive purposes.},
 type={Article},
 title={#Protecttheoceans. Linguistic mechanisms of argumentation used in instagram},
 title={#Protecttheoceans. Linguistic mechanisms of argumentation used in instagram},
 URL={http://ochroma.man.poznan.pl/Content/116426/PDF/2020-01-LINS-05-Deditus.pdf},
 doi={10.24425/linsi.2020.133265},
 keywords={Instagram, digital communication, discourse analysis, argumentation, persuasion},
}