@ARTICLE{Podobiński_Andrzej_Strategy_2003, author={Podobiński, Andrzej}, number={No 4}, journal={Gospodarka Surowcami Mineralnymi - Mineral Resources Management}, pages={107-112}, howpublished={online}, year={2003}, publisher={Komitet Zrównoważonej Gospodarki Surowcami Mineralnymi PAN}, publisher={Instytut Gospodarki Surowcami Mineralnymi i Energią PAN}, abstract={The study is focused on the strategy of struggle employed by a mining company. The fundamental conditions for effective application of this strategy are analysed and its advantages and possible threats are presented.}, type={Article}, title={Strategy of struggle as an offensive form of marketing strategy}, URL={http://ochroma.man.poznan.pl/Content/132583/PDF/10_GSM_19_4_2003_Podobinski_Strategy.pdf}, keywords={Marketing strategy, strategy of struggle, extractive industry, minerals}, }