@ARTICLE{Podobiński_Andrzej_Development_2001,
 author={Podobiński, Andrzej},
 number={No 4},
 pages={73-81},
 journal={Gospodarka Surowcami Mineralnymi - Mineral Resources Management},
 howpublished={online},
 year={2001},
 publisher={Komitet Zrównoważonej Gospodarki Surowcami Mineralnymi PAN},
 publisher={Instytut Gospodarki Surowcami Mineralnymi i Energią PAN},
 abstract={Marketing is growing in importance in management of mineral resources hence mining companies give more attention to the choice of suitable marketing strategy. Development of a marketing strategy for a given foreign market involves formulation a strategy for minerals export, implementation of the strategy and evaluation of company's performance on the foreign market. The basic conditions for formulation of a marketing strategy for mineral export development are analysed. These conditions include: market research, defining the company's mission on the given foreign market and inner strength of the company determined by its human and financial resources, materials and assets.},
 title={Development of a marketing strategy to increase exports of minerals},
 type={Article},
 URL={http://ochroma.man.poznan.pl/Content/132762/PDF-MASTER/8_GSM_17_4_2001_Podobinski_Development.pdf},
 keywords={marketing strategy, minerals, mining industry, market research, company's resources},
}