@ARTICLE{Podobiński_Andrzej_Marketing_2001,
 author={Podobiński, Andrzej},
 number={No 4},
 pages={83-88},
 journal={Gospodarka Surowcami Mineralnymi - Mineral Resources Management},
 howpublished={online},
 year={2001},
 publisher={Komitet Zrównoważonej Gospodarki Surowcami Mineralnymi PAN},
 publisher={Instytut Gospodarki Surowcami Mineralnymi i Energią PAN},
 abstract={In the conditions ofgrowing competitiveness on foreign markets, mining companies have to use suitable marketing strategics to put them in an advantageous position in relation to their competitors. The strategics enabling the companies to achieve that goal include the strategy of low prices in export, diversification ofexported products and the strategy of concentration. The principles of cach strategy and the conditions for their effective implementation arc analysed. Attention is also given to risks and dangers they may involve.},
 title={Marketing strategies of gaining advantage over competitors as a form of export development in a mining company},
 type={Article},
 URL={http://ochroma.man.poznan.pl/Content/132763/PDF-MASTER/9_GSM_17_4_2001_Podobinski_Marketing.pdf},
 keywords={Marketing strategy, competition, low-price strategy, product diversification, concentration of production},
}